Friday, May 09, 2008

TGIF May 9th, 2008! Roger Parker!

TGI Friday! I have uploaded a new show to my podcast this week! Roger Parker will be joining us today on Writers in the Sky Podcast!

In this interview you will learn:

  • Why the title of your book and its cover are the most important parts of your marketing plan
  • How to break writing a book into manageable pieces
  • To see your book as the tool or doorway to other money-making products
  • How to start profiting before you write your book
Roger C. Parker is the 32-Million Dollar Author. He’s written 38 books that have sold over 1.6 million copies around the world. He created his Published & Profitable membership site,, to share what he’s learned about writing and publishing—and to help new authors avoid some of the mistakes he’s made, and seen others make.

Published and Profitable contains hundreds of articles, audios, assessments, case studies, interviews, templates, videos, and worksheets to help members plan, write, promote, and profit from a nonfiction book.

Click this arrow to hear Part One

As described in several of the articles, audios, case studies, and videos at Published & Profitable, there are 10 key characteristics of effective titles—and books that books that enjoy perennial sales success typically incorporate many of the characteristics.

Change is one of the most important characteristics. The need for change is one of the major differences between fiction and nonfiction books. Whereas fiction books are purchased for pleasure, nonfiction books are purchased to achieve change. The desired change can be to solve a problem or to achieve a goal. Either way, it’s the reader’s desire for change that triggers the book’s sale, and everything that follows for the author.

Click this arrow to hear Part Two

The implications of the need for titles that promise change involve clarity, specificity, and urgency.

To learn more about the characteristics of choosing the right title for your book, visit and download free Write Your Way to Success report describing a 4-step action plan. You’ll also weekly tips and newsletters about planning, writing, promoting, and profiting from your book.

Click this arrow to hear Part Three


Listening to Writers in the Sky Podcast on a computer is easy. Just click this link: and go to my blog. On the right sidebar there is a list of archived shows. Click on the interview you would like to hear and it will open a post that has a link to the audio file.

As always, you are welcome to leave a comment on this post. We appreciate your feedback because it helps us know what you are looking for in terms of help for writing, publishing, and book marketing.

1 comment:

Roger C. Parker said...

Dear Yvonne:
Thank you for the opportunity to be interviewed by you.

Your experience and professionalism was obvious before, during, and after the interview. You made the process easy and fun.

I appreciate being included in your Writers in the Sky series.