Friday, March 30, 2007

Al Desetta writes for Trucking Business

I am very proud of all the writers on the Write On Creative Writing Services' team. We have 9 fantastic full-time writers and one very talented graphic designer on board to assist clients with their writing needs. I'd like to take time each month to feature the accomplishments of our team.

Here's our first Writers Spotlight:

Al Desetta is one of the two writers on our team who lives in New York. He recently wrote an article for a client in the trucking industry and posted it on PRWeb. The article was noticed by several industry trade magazines and one zine has asked to interview Mr. Sullivan for an upcoming issue. The client wrote to tell me how pleased he is with the results. Here is what he said:

Hi Yvonne!

Al did a fantastic job for me. I thank both of you. You certainly have my permission to post it on your website. I hope it helps both you and Al. If you ever need a reference please feel free to use me.

Robert Sullivan, President
Effective Management Systems, Inc
Atlanta, GA

Trucking Along for Maximum Profits
New software for the hard roads of the trucking industry

Atlanta, GA. (PRWEB) March 30, 2007 -- With trucking companies facing an uncertain operating environment in 2007, due in part to rising operating costs and an economy that is giving mixed signals, finding innovative approaches to workforce and profit management are more relevant than ever. Effective Management Systems (EMS) in Atlanta, Georgia has found a way to maximize profits in the trucking industry.

During his 21 years as a management consultant, Robert Sullivan, President of EMS, realized that most trucking companies measure productivity in outmoded ways, such as wages as a percent of revenue, pounds per man hour, or stops and shipments per hour. In measuring the profitability of customer traffic they use operating ratio, which is confusing in making pricing decisions. Without an accurate way to measure productivity and determine the level of variable cost consumed by a customer’s traffic, companies can’t make accurate pricing decisions and are operating blind. Read the full press release here...

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