Thursday, April 30, 2009

The CEO of Outskirts Press Coming to WITS Podcast in May!

Adventures in Publishing (ISBN: 978-1-932672-33-6) was written by Brent Sampson, the CEO of He will be our podcast guest on May 8 and I believe self-publishing authors interested in learning more about book marketing will be delighted to hear him. In the meanwhile, I suggest you get a copy of his book after reading the review below written by Sarah Moore for WITS.

As someone who works on a regular basis with authors who have entered the self-publishing world for the first time, I understand the concerns and hesitations that come with determining the best way to put your written material out for public consumption. Which publishing company will be the best fit for my type of book and my specific needs? What about my concerns that the final product will not match the vision I had for my work when I started the process? How do I go about promoting my book in the most effective ways possible? Writing a book is a very personal process and authors want some assurance that their hard work will be taken seriously and given the care it deserves. With his new book, Adventures in Publishing, the CEO of Outskirts Press Brent Sampson shares the steps in working with his self-publishing company, and his wonderful creation will undoubtedly bring great comfort to new writers.

From the moment a potential reader takes one look at the cover to Adventures in Publishing, she knows that an imaginative and beautiful reading adventure lies within its covers. The author has created a gorgeous piece that has the appearance of a children’s book, with the purpose of primarily appealing to authors of children’s books and other full-color publications, but contains substantial information that is essential for anyone hoping to see their name in print. Each page addresses a different element of the process at Outskirts Press as explained through rhyme. What aspiring author cannot relate to the following concepts, “Her adventure didn’t start easy because she didn’t know where to turn. Traditional? Independent? Full-service? It seemed too hard to learn.” Sampson then uses the next twenty pages to take the readers through his character Mindy’s Outskirts adventure and the growing sense of excitement that she feels as her dreams of being a published author move ever closer to fruition.

Obviously, this book is intended to serve as a marketing piece for the services offered by Outskirts Press. One of the most effective ways in which Sampson accomplishes this task is through the gorgeous illustrations that appear on each page of Adventures in Publishing. The pictures are striking in their color, detail, and relevance to the accompanying text. Children’s authors who are considering Outskirts Press for their publishing needs certainly will enjoy letting their imaginations run wild with the possible visuals that Sampson’s company may provide for their own stories. Sampson plays up the illustrating component of Outskirts by displaying the various options that are available for authors and touting the impressive pricing for the beautiful pictures.

Sampson not only takes readers through the publishing process experienced by the fictional author Mindy, but also introduces us to several real clients who share wonderful testimonials about their experiences with Outskirts Press. These author pages, which are included throughout Adventures in Publishing, each display a photo of the happy author, some words of appreciation for the service that Outskirts Press provided and the covers of the author’s published novel or novels. I appreciate Sampson’s effective weaving of actual clients into his book, as there is no more persuasive marketing tool for a company than the words of satisfied customers. After reading the testimonials, I came away with the strong belief that Outskirts Press is a business that is committed to meeting the needs of each author and that works tirelessly to make sure the publishing process is as smooth and enjoyable an experience as possible.

Once authors finish reading Adventures in Publishing by Brent Sampson, they will be familiar with every aspect of self-publishing as offered by Outskirts Press. From being assigned a representative to selecting a layout for the book to working with a marketing coach to reach as many potential readers as possible, new authors will be able to track the steps they can expect to follow when they are ready to offer their writing for publication. Links to specific information at the Outskirts Press Web site are printed throughout the book so authors can turn to their computers and automatically learn more than what is already covered in this introductory book. The message of optimism that is conveyed through every detail in this book, such the encouragement embedded in the text and the bright colors that jump off the pages, will likely inspire many new authors who had previously been hesitant to take that first step towards publication. Through Adventures in Publishing, Brent Sampson and Outskirts Press have produced a piece of which they should be proud, and one that I hope all aspiring authors will take the opportunity to read.

Purchase Brent's book on Outskirts Press!

No comments: