Monday, February 04, 2008

Book Promo 101- Basics of Book Promotion

Book publicist Nikki Leigh will be joining us on Writers in the Sky Podcast February 8th, 2008!

Nikki Leigh began as an idea in a teenager’s mind. At about 14, Shri Henkel knew she wanted to be an author and she wanted to write under the name Nikki Leigh. It took over 20 years, but she eventually “became” Nikki Leigh.

She has 21 years of business management and 15 years of marketing experience. This knowledge was used to create books and articles for business managers. This experience is valuable to her business and promotional clients. She has four business and restaurant books in print. Visit for full details. Her business website is

Book Promo 101 – Basics of Book Promotion is Nikki’s latest book. She created it to share her promotional background with authors. It includes tips and suggestions to help the beginning book promoter or the more experienced promoter. There are review questions at the end of each chapter to help the author to learn more.

This is the first in a series to help authors learn how to promote their published work. The author speaks from long experience in promotional and marketing work. She offers her own expertise and she collected quotes from many of the best people in the business when it comes to getting their books "out there" and getting them noticed by reviewers, the press, and readers' groups. The book explores the mentality and process behind promotional work and discusses a wide variety of ways to promote books - many free or low cost techniques.

This book was written in a teaching format and has review questions at the end of each chapter. There are many easy ways to promote and easy questions. More complicated promotional options are included along with more complicated questions to help the author learn and experiment with their book promotion.

Feel free to check the site for more information and contact Nikki with questions

Listening to Writers in the Sky Podcast on a computer is easy. Just click this link: and go to our blog. On the right sidebar there is a list of archived shows. Click on the interview you would like to hear and it will open a post that has a link to the audio file.

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