Friday, February 08, 2008

Book Marketing Expert Interview

TGIF and Nikki Leigh joins us on Writers in the Sky Podcast!

Nikki Leigh is one of the best online book promoters I know of. She and Dorothy Thompson put my virtual book tour together and I was extremely happy with the results. In one week, my rankings at rose from 1 millionth place to first place it its category with a rank of about 51,000. Now, that might not sound all that good to you, but let me remind you that there are 6 million books for sale on!

Click here to listen to part 1 of the 3-part intervew...

Nikki is all about helping authors promote their books and she has graciously agreed to be our guest this week to share with us some great book publicity tips you won't want to miss. This could be the difference in your book selling or sitting. The interview has three parts, so please be sure to listen to all the segments. There is something new in each one.

Nikki Leigh owns a consulting and promotional business and has 21 years of business management and 15 years of marketing experience. This knowledge and experience is valuable to her business and promotional clients as well as in writing of her latest book: Book Promo 101—Basics of Book Promotion. This book includes tips and suggestions to help the beginning book promoter or the more experienced publicist. Visit Nikki's book promotion site at for details about the book. See for information about her virtual blog tour.

Click here to listen to part 2 of the 3-part interview...

Book Synopsis:

This is the first in a series to help authors learn how to promote their published work. The author speaks from long experience in promotional and marketing work. She offers her own expertise and she collected quotes from many of the best people in the business when it comes to getting their books "out there" and getting them noticed by reviewers, the press, and readers' groups. The book explores the mentality and process behind promotional work and discusses a wide variety of ways to promote books - many free or low cost techniques.

This book was written in a teaching format and has review questions at the end of each chapter. There are many easy ways to promote and easy questions. More complicated promotional options are included along with more complicated questions to help the author learn and experiment with their book promotion.

Click here to listen to part 3 of Yvonne and Nikki's book marketing interview...

1 comment:

Anonymous said...

What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that's featuring them on YouTube.