Rock Your Business: Leverage, Package, & Market with Group Support!

This is the time to shake yourself out of excuses and limitations and rock your business. Over the last eight years of ACPI’s growth, I’ve seen coaching practices thrive; and I've seen new coaches become overwhelmed, and a few practices collapse. Why?

You enter the helping professions for the right reasons. Your natural talents, so perfect for coaching, teaching, counseling, or care-taking make a huge difference or serve people in an awesome way. You've learned powerful transformational strategies. Moreover you want to share those ideas with others. Therein lies the dilemma.

Does this sound like you? Most people in the helping profession are so passionate about the content they spend the majority of their time focusing on it. They fail to see that this content must be organized, packaged, structured and leveraged into an effective business model to consistently connect with your customers. Without this demonstrated business model, everything comes to a sudden halt. Why?

Without a proper business system, the numbers of people that you actually reach and the extent to which you connect with and eventually serve them remains small.

There are two simple reasons. First, you feel like you have to create new content consistently to be fresh and new. The second reason is the lack of leverage. You don’t use the principle of leverage, which is comprised of the system to re-purpose and package your content and the action can use those gifts to make a HUGE difference and have a thriving business along the way.

Wouldn’t you like to create a specific action plan so that you know exactly what you should be doing in your coaching business every day? Organize your overwhelmed mind into the system to leverage your expertise? The benefit to you is no worry, increased clients, and a larger income.

Dr. Caron Goode is offering “Leveraging Your Expertise & Expanding Your Incredible Presence” –a 6-month mentoring program for a unique group of six persons. The program starts September 1, 2011.

Leveraging Your Expertise is for more advanced business owners—visionaries and big thinkers who have business success and are ready to expand credibility and influence leverage with social media, packaged content, and marketing.

In this small group, you’ll be developing some specific skills:

 Developing content

 Packaging content in several forms

 Developing an E-book , a white paper or webinar, if you desire

 Engaging through social media
Mastering the principle of leverage is an extraordinary experience, and the nature of the training itself results in relationships that will last a lifetime. Your business will be transformed.
Read more here

Entrepreneur Marketing to Inspire You, Not Tire You

By Dr. Caron Goode

Last week, a student in the ACPI coaching marketing class floored me with her praise, “Caron I have to say that your class inspires me, not tires me. I took a year-long marketing class at a prestigious business school last year, and I thought this marketing class would be the same old. I was wrong, your marketing mentoring is uniquely different...finding my passion and taking it forward. Just WOW!”

Language of Marketing Old

Her comment gave me cause to watch the words and sales of other marketing ezines I read. I noticed how subtly different my marketing mentoring program is in that does inspire as opposed to the language of my marketing email within the last 10 days, which asked these questions:

What problems are you solving?

Why aren’t you making a six-figure income?

Not working hard enough? Outsource what you hate!

Want to be a millionaire like me?

Of course I want all of those things, but I never sign up because the energy doesn’t feel like a compatible match. Here are my answers:

 Well, I’m not solving problems. I like inspiring people to solve their own problems.

 Well, I am making a six-figure income, I just don’t shout it to the world or belittle others who don’t have a six-figure income or tease them to find an easy way to do so.

 YES! I am outsourcing, and I still work long hours by choice – if enjoying your passion is work. I love it!

 Yes, I want to be a millionaire too, like everyone else who buys a lottery ticket a week (I don’t) because isn’t that the American myth and motivator. We can all see it and feel it.

Language of New Marketing

The marketing questions from other ezines are old school; they are based on being competitive.

Instead, The heart is where we start. I’d rather ask questions like . .

What does your heart tell you is true in this situation?


What is the possibility of you making a six-figure income? In what time frame?


What is working for you right now?


What is true and possible with these products?

You can learn any marketing system, but if you still aren’t focused on the “doing” aspect, you won’t move ahead. Marketing fatigue is doing all of it by yourself. Inspiration comes from high energy of group support and mentoring.

When seeking marketing information, we want role models to emulate, and we make our decisions from emotional compatibility. Do the following marketing principles resonate with you?

 Your self-esteem, not your mentor, is the foundation of your inspiration.

 Yet, we all need a buddy system or group support to keep focused on the work.

 Move beyond competition to seeking cooperative marketing efforts with a group that shares your values.

 Finding ways to take your expertise and wrap it like a Christmas gift for your clients and having partners to do it with is exceptional!

Leveraging Your Expertise & Expanding Your Incredible Presence

You’ll find Dr. Caron Goode’s mentoring programs unique, and an inspiring investment that results in products, group marketing, and master-mind friendships. If you have six-months and three hours a week to invest in grounding and solidifying your business with packaged content and social media marketing, then please visit http://acpi.biz/.