Tuesday, August 03, 2010

Frugal and Focused Tweeting

Book title: Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
Author: Carolyn Howard-Johnson
ISBN: 1451546149
Publisher: CreateSpace (April 1, 2010)
Reviewed by Yvonne Perry, owner of Writers in the Sky Creative Writing Services

Twitts• pir• a• tion • n. What Frugal and Focused Tweeting Gives You

I always get inspiration and ideas when I read something Carolyn Howard-Johnson has written about book marketing. However, when I got hold of her latest book, Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media, I wasn’t too sure I would learn something I didn’t already know. After all, there’s only so much you can say about Twitter—like most social networking sites, it takes up valuable time and distracts people from getting other things done.

But, I was pleasantly surprised and realized I was in for an interesting read when I opened the section before the first chapter and found, “Twitter was designed to be a simple communication device. I propose to keep it as simple as possible, or at least as simple as you want it to be.” I’m all about simplifying my life, so I kept reading.

She promised to reveal how to use Twitter as a business tool by tailoring your Tweets to your goals. I’ve been doing that.

“. . . easy schmeazy, free way to garner a few online sales” she says.

“Hmmmm . . .,” Says I. “I’ll keep reading.”

Did you say wallpaper? Excuse me while I open the Internet and see what I can do to improve my Twitter backdrop. Distracted? Oh, yes. But you should see my new wallpaper @writersinthesky! Or you can snag one from MyTweetSpace.com as Carolyn suggests in chapter three.

Moving right along. Next, the author says we should appreciate our customers and let them know we are thinking of them. By, George, she’s right and it’s #FollowFriday. I’ll be right back . . .

Sorry it took so long, I had to update my lists, follow some new people, and try out SocialOomph.com. But, hold on; I’m going back in to create hastags!

As you can see, this book has a lot to offer business owners. It contains a lot of useful information that can help you use Twitter more effectively and make better use of your time—frugally!

Purchase Frugal and Focused Tweeting on Amazon.com

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Carolyn Howard-Johnson said...

This is just the cutest post! I always knew you wrote fun Tweets but this shows one of the reasons why. Voice and energy. Thank you so much, Yvonne!

Carolyn Howard-Johnson
Blogging writers resources at Writer's Digest 101 Best Websites pick www.sharingwithwriters.blogspot.com

Aggie Villanueva said...

I totally agree, Yvonne. I tell people it took me forever to get through the book because I kept stopping to go do the new things Carolyn taught me. Excellent review and book.