Tuesday, February 23, 2010

What is Article Marketing?

There are many online article directories where people look for material they can use in their newsletters and on their blogs and Web sites. They may as well find yours!

When people pick up your article, they are required to post the resource box along with it when they use it on their site or in their newsletter. This increases your exposure to more people than you would meet in a lifetime and it gives you links back to your blog or Web site. Naturally, a good resource box with a link is going to be important so write one that entices people to visit your blog or Web site where you can continue to network with them.

Your resource box needs to have your contact information and give your name, Web site or blog URL, and may give a call to take action (such as “call xxx or go to xxx for more info”). Some type of freebie can be presented to entice the reader to click and visit your blog or Web site. Here is an example of one I have used:

Yvonne Perry is a freelance writer and the owner of Writers in the Sky Creative Writing Services (WITS). She and her team of ghostwriters are ready to assist you with writing and editing for books, e-books, Web text, business documents, résumés, bios, articles, and media releases. For more information about writing, networking, publishing, and book promotion, or to sign up for free email delivery of WITS newsletter, please visit http://www.writersinthesky.com/ New subscribers receive a free eBook Tips for Freelance Writing.

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L. Diane Wolfe said...

Check check and check! I've got many articles up at ArticleCity, EZine, etc. and with my tagline. I always encourage other writers to do this as well.

Kristi Bernard said...

I have a few articles at Ezine. They are not as focused as I would like them to be, but I am getting there. Thanks for the tips.