Kati Neville is co-author of Fix, Freeze, Feast (Storey Publishing, 2007) and an expert on self-publishing. She was quite successful with self-publishing, and was a great resource for those interested in publishing their own works.
Kati Neville asked some key questions for writers to explore when thinking self-publishing:
1.) How is your idea unique? What resources are similar/different from it? Make the business case for your project without emotion.
2.) Who is your market?
3.) Who will sell it?
4.) Competition?
5.) Think about timing, try to tie into key events.
Read more here.. http://tinyurl.com/yjx9zrq
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