Tuesday, July 14, 2009
Article Marketing Using Stories on Your Blog
My friend asked me, “Do I post the stories on my Web site and blog and drive the traffic to the stories, or do I post them on article directories with reference to my blog and site, or something else?”
To which I replied:
If your stories are about the characters of your book, post them on your own Web site/blog and drive traffic to them through social marketing such as Facebook, LinkedIn, Twitter, etc.
Let's say one of your characters has a relationship with someone who is physically abusive to her. I suggest writing a content-rich article about domestic violence and posting it on an article directory such as EzineArticles.com. Be sure to include a link in your resource box to invite readers to go to your site to read a story.
Once the reader is at your blog, they will find the story you promised, but at the end of the blog post, there’s also a small invitation to purchase your book. You might write something like this: “If you liked this story, you will enjoy reading BOOK TITLE—a love story about an abused woman who learns to stand up for herself.” Then, I would add a link to purchase the book.
This type of marketing is called a soft sell approach. You are making good information available, letting people know what you have to offer, establishing an online presence, and possibly selling a book!
Let me know how this approach works for you. Feel free to leave a comment on this blog.
For even more information about marketing your book online, read Book Marketing in the Digital Age, Online Promotion Made Easy. Purchase Now!