Tuesday, October 21, 2008
Entrepreneur Releases eBook to Help Authors Promote Books Online
NASHVILLE, TN-- The benefit of publishing with a conventional publisher is to gain access to trade publications and inside marketing information that self-published authors do not have. Unfortunately, most publishers, regardless of whether it’s a large house or POD (publish-on-demand) company, expect authors to do most, if not all, of their own book promotion, but many authors do not have a clue where to start with this monumental task.
Without a strong promotion campaign, a book simply does not sell no matter how good its content may be.
The best place to promote a book is on the Internet because that’s where most readers buy books. Shopping from the comfort of home, people can get books at discounted prices and many times with free shipping from online bookstores. However, other than offering an author’s page on the publisher’s Web site, most publishers are not utilizing online marketing avenues to sell books for their authors. Many publishers are not even aware of how social networking via the Internet can be used to create awareness for authors and their books.
In her new eBook, Book Marketing in the Digital Age, Online Promotion Made Easy, Yvonne Perry gives authors the basic tools needed to get started with successful online book promotion. By breaking it into bite-sized pieces, the reader of this eBook can begin to see changes in their Web ranking and book sales within just a few months of devoted use of the techniques provided. During Perry’s 2007 online blog tour, her book reached #2 in Amazon’s bestselling books for the biomedical category.
“When I launched my third book, I hired a publicist and tried doing things the old-fashioned way,” says Yvonne Perry, the owner of Writers in the Sky Creative Writing Services (WITS). “I gave up hours of my time trying to get my book noticed by people in the stem cell, religious, and political communities, whom I thought were my target market. I spent thousands of dollars promoting my book using print media and local venues. Only a handful of my closest friends, who would have bought my book anyway, showed up for the book signing event. In contrast, it was my online book tour that brought in book sales and pushed my book to the top of Amazon.com’s bestseller list.”
Calling upon her experience with online promotion and her book industry knowledge gained from assisting clients with editing, ghostwriting, and author promotion, Perry’s new eBook gives sample screenshots and more than 100 links to helpful sites that serve as examples to further explain the text. Tips and how-to information include: creating an online media kit, blogging tips, getting traffic to your site, virtual book tours, social media and networking, using video for book promotion, getting author interviews, and the benefits of podcasting.
For a complete list of contents, access free marketing tips, purchase the eBook, or connect with the WITS community, see www.OnlinePromotionMadeEasy.com