Thursday, October 02, 2008

Copywriting “Summit” Promises Writers Better Clients and Higher Profits

An October 2008 online copywriting conference targets current and aspiring commercial copywriters – those writing for businesses and for hourly rates of $50 to $125 and up. This first-ever conference of its type features industry experts, 10-plus sessions of “virtual learning” and a goal of boosting the income of existing practitioners while “fast-tracking” new copywriters.

SAN DIEGO, CA, September 18, 2008 – Say “writer” and many think, “starving.” But when Michael Stelzner thinks about writing, he’s envisioning a much more lucrative outcome. Stelzner, best-selling author of Writing White Papers: How to Capture Readers and Keep Them Engaged and recognized authority on writing white papers, is the creator of Copywriting Summit 2008, a virtual online conference coming in October, featuring industry heavyweights and targeting current and aspiring commercial copywriters – freelancers who write for businesses large and small, and for hourly rates of $50 to $125 or more.

Stelzner says, “American businesses farm out an enormous amount of copywriting – brochures, direct mail, white papers, ads, web content, and more – and Copywriting Summit 2008 is the first online conference dedicated solely to its practitioners. The goal is to help take existing copywriting businesses to the next level of profitability while ‘fast-tracking’ those new to the field.”

In addition to Stelzner, presenters include commercial copywriting veterans and best-selling authors Bob Bly (Secrets of a Freelance Writer), arguably the Godfather of the field; Peter Bowerman (the Well-Fed Writer titles); and Steve Slaunwhite (Start and Run a Copywriting Business), along with several guest speakers.

The live conference will be held in webinar format, with attendees logging in from any computer for 12 sessions throughout October 2008 – all onscreen presentations with live audio. Tuition for all sessions is $497 (with a $200 early-bird discount until September 25) and includes recordings of all sessions. Notes Stelzner, “We wanted to make this an accessible opportunity for just about anyone looking to grab their share of this exceptionally profitable copywriting arena.”

Bowerman distinguishes this event from those focused on “direct response” copywriting, the ultra-promotional “long-letter” style often used to promote nutritional supplements, real estate investing opportunities and others. He says, “Many writers uncomfortable writing in that style are delighted to discover this ‘no-hype’ copywriting arena – the focus of the event – offering far greater opportunities and handsome pay. For those already in the field, the conference will help them attract higher-quality and higher-paying clients.”

Says Bly about commercial writing, “I know of no other field of writing so lucrative yet so easy to get started in.” Adds Slaunwhite: “This field is a goldmine for those with strong writing skills and the desire to make a solid living – while enjoying enviable work-at-home benefits.”

In discussing conference highlights, Stelzner says, “Attendees will learn the secrets of the top experts in the field, how to attract the right kinds of clients, how to turn prospects into clients, how to sidestep your competitors, pricing strategies to boost income, discovering the right niche, and a lot more. Plus, they’ll get to ask questions live and get answers on the spot. There’s never been an event like this before, demand is high, and we’re thrilled to be able to deliver it.”

For more information, see


No comments: