Wednesday, July 09, 2008

Get Noticed… Get Referrals: Build Your Client Base and Your Business by Making a Name for Yourself.

Today we welcome Jill Lublin to our writing blog. She is discussing her book Get Noticed… Get Referrals: Build Your Client Base and Your Business by Making a Name for Yourself.

Yvonne Perry: Tell me something about yourself and your writing background.
Jill: I’ve written two bestselling books Guerrilla Publicity and Networking Magic which went to #1 on Barnes and Noble. I’m privileged to be featured on McGraw Hill for my third book Get Noticed and all of my books teach people how to be influential, using publicity, networking, and referrals.

Yvonne: What is the title of your book? Give us the basic story line so we’ll know what it’s about.
Jill: Get Noticed…Get Referrals. The story is about how to get more referrals and build your client base and your database by making a name for yourself.

Yvonne: What inspired you to write this book?
Jill: Because I noticed that most people are afraid to brag. They don’t know how to expand and leverage their network and how to give and receive referrals.

Yvonne: Is this the first book you have written?
Jill : No, I’ve had the delightful pleasure of authoring two other books Guerrilla Publicity and Networking Magic.

Yvonne: How long did it take to write this book? Any interesting tidbits about your writing method or how the book developed?
Jill: From the date of the contract to the book being published took a year and a half which is incredibly fast in the publishing industry. That’s because I’m a published author already with an existing platform and McGraw Hill is happy for that. I always work with a writer since this makes the process a lot easier and faster and I can concentrate on what I do best which is consulting and teaching my crash course in publicity.

Yvonne: How did you publish your book? Tell me about your publishing experience and what you learned from it. Please go into detail if you wish.
Jill: My publishing experience is with McGraw Hill. I had an agent pitch my book. I actually got two offers, one from Penguin and one from McGraw Hill and I decided to go with McGraw Hill because of their large reach and big company machine. It was an exciting and stimulating time with different publishers interested in my work and I’m thrilled to have McGraw Hill as my publisher.

Yvonne: Did you work with an agent? If so, how did you find the agent? Was it beneficial to you?
Jill: I worked with an agent who shopped this book for close to a year. It is absolutely beneficial and one of the keys to my success.

Yvonne: Where is your book available? Do you have a Web site or blog where we can learn more about you or your book?
Jill: Barnes and Noble, Amazon, Borders

Yvonne: As far as marketing, do you do more online publicity or print/radio/TV promotion? Tell me some ways you have promoted your book. Give examples and links to any sites you feel might help other authors.
Jill: I do more of print/radio/TV publicity. I am doing a blog tour, a joint venture campaign, a national radio campaign, a print campaign; I’m telling everyone I know to buy it and I’m telling my personal connection to tell them to help promote the book with me.

Yvonne: Have you hired a publicist to help promote this book? If so, what was your experience like?
Jill: I’m working with Annie Jennings to promote the book and I’m very excited to be working with her, she does great work.

Yvonne: Any other comments or things you would like for us to know?
Jill: Creating a book is a huge job, you have to be prepared for it from start to finish and know that when you finish writing the book the real work begins—publishing and promoting it! I wish you luck in all your endeavors.

Yvonne Thank you for giving us the opportunity to get to know you and learn about your book. I wish you well.

For more information about Jill Lublin Author of Get Noticed… Get Referrals: Build Your Client Base and Your Business by Making a Name for Yourself (Touring July 7 - August 1) visit

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