Penny C. Sansevieri will be Yvonne Perry's guest on Writers in the Sky Podcast March 23, 2007
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Her company researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour™.
Penny began her career in the publicity, book marketing, and literary field over 15 years ago. During that time she has been an author, freelance writer, publicist, and instructor. She has been instrumental in creating several highly successful marketing and publicity campaigns for author events and book launches. Penny has developed and implemented countless marketing and publicity strategies and has worked with such high profile clients as world renowned psychic and ghost buster, Jane Doherty, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez, and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). Her clients have been featured in USA Today, The Wall Street Journal, The Today Show, Essence Magazine, More Magazine, The Bridal Guide, National Public Radio, MSNBC, Something You Should Know, The Heloise Show, and many others.
Penny's diverse background enables her to bring a multitude of talents to the table as well as a myriad of marketing techniques.
Penny recently signed a three-book deal with a mainstream publisher: Morgan James Publishing, to re-release From Book to Bestseller and Get Published Today as well as publish her upcoming book, Red Hot Internet Publicity.
In February of 2001, Penny began instructing the “Get Published Today!” workshops. These groundbreaking classes are the first to be offered anywhere in the
Penny’s innovative marketing strategies have been featured in Writer’s Digest Magazine, Book Marketing Update, The Publicity Hound, The San Diego Union Tribune, Working Writer Magazine, Vision Magazine, Writer’s Web, New Book Reviews, Romance Writers of America, RW of Europe and many more. She is also Editor for the e-newsletter "The Book Marketing Expert," which has a subscriber base in excess of 4,000.
Penny successfully marketed her first book, The Cliffhanger, which was released in 2000. After a strategic marketing campaign, it soared up the ranks at Amazon.com and held the #1 spot for three months. Her most recent book, From Book to Bestseller, has been called “the roadmap to publishing success.”